Monthly Archives: February 2017

  1. White Sapphire vs Moissanite: Which is the best diamond-alternative for an engagement ring?

    White Sapphire vs Moissanite: Which is the best diamond-alternative for an engagement ring?

    When you think of a white gemstone, what is the first thing that pops into your mind? Is it a diamond? While diamonds have been a popular choice for engagement rings since the early 1900’s, alternative gemstones have been gaining a lot of ground. Diamond alternative stones can include white sapphire and colorless Forever One moissanite – two beautiful options that share similar properties to a diamond.

    THE WHITE SAPPHIRE – A STONE FROM THE EARTH

    Let’s start with the basics. All white sapphires are corundums – which means they belong to the same family as rubies and blue sapphires. Sapphires are aluminum oxides, which means that just a few trace elements within the sapphires chemical structure are responsible for the coloring of each stone. White sapphires can range from blue to colorless, and just about everything in between.

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  2. Introducing Our New Hearts & Arrows Cut!

    Introducing Our New Hearts & Arrows Cut!

    What better way to show your love than with our new Forever One™ moissanite hearts & arrows gemstones? One of the most proportionally ideal cuts, our hearts & arrows moissanite is now available. It’s 58 facets are cut with the utmost precision by our master gemcutters, resulting in eight symmetrical hearts & arrows. Love is perfect symmetry, so we made a cut that showcases it.

    The hearts & arrows cut has become a fan favorite, despite its origins as an “accidental discovery.” In the 1980s in Japan, Kinsaku Yamashita noticed the hearts & arrows pattern in a gemstone. A decade later, the love for this new cut migrated to the United States and we’ve been refining it ever since.

    This gem’s extraordinary visual effect is achieved through a precise cutting process which showcases its unique symmetry and angles. When you view this gemstone through a special gemstone viewer from the top (the crown), it will reveal eight symmetrical arrows. Additionall

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  3. The Today Show Considers Moissanite a Jewelry Industry Game Changer

    The Today Show Considers Moissanite a Jewelry Industry Game Changer

    When you buy an engagement ring, you’re looking for the perfect ring – one that not only shines brighter and delivers the greatest wow factor for your partner, but gives you the most value for your money. When The Today Show’s Jeff Rossen placed a diamond and moissanite side-by-side, most people failed to tell the difference, yet moissanite costs a fraction of what a diamond does. Read more to find out all the ways you can save big on jewelry – without sacrificing quality.

    1. Quality of the Gemstone

    Diamonds are white gemstones that have a sparkle and beauty that have made them a sought-after luxury jewelry item both for their beauty and their rarity. Comparatively,

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