Megyn Kelly TODAY

Megyn Kelly TODAY

The Four C's of Moissanite

Oct 13, 2016
The Four C's of Moissanite

Cut, color, character and conscience. These are the principles we use to guide our business. We aim to set the standard for innovation, integrity and luxury while maintaining our socially responsible roots. These are the four c's that drive us to create a gemstone as unique as yourself.

Image 1Cut. We’ve been working with moissanite for nearly two decades and we are proud to say we have learned a lot along the way. We continue to strive for perfection and we put the utmost care and precision into crafting each individual gem. Cutting moissanite is a labor of love and we are constantly searching for new, innovative ways to produce better products and techniques that will enhance the stunning brilliance of our moissanite.

Today, each gemstone is cut, or faceted, by our gemcutters into the shapes most conducive to each stone’s natural attributes. This ensures each individual gem forever remains as brilliant as the day you got it.

Color. We have recently reached the pinnacle of moissanite with the debut of Forever One. Our D-E-F graded stone is colorless, while our G-H-I graded moissanite has a slight icy hue*. If you love the simplicity of a timeless, colorless stone, our D-E-F selection will give you the added sparkle you are looking for. If the idea of a stone with a little body appeals to you, our G-H-I moissanite will guarantee you stand out from the crowd.

With our D-E-F and G-H-I options, you add the color.

Character. What guided you in your decision to purchase moissanite? Is it that moissanite is untraditional, sustainable, distinctive and uncommon? Maybe you want to differentiate yourself – after all, this adornment is an expression of who you are. The same principles you used to make this socially responsible choice are the characteristics that make moissanite exceptional. We give each piece of moissanite its own character so it will be as unique as the person wearing it. Choose the stone that’s made for you, and make it your own.

Conscience. Our goal is to both reduce our negative impact on the earth and to use our business as a force for good. When you decide to buy a piece of moissanite, you are making a conscientious choice to purchase an ethically sourced, socially responsible and sustainable gem. Together, we are changing the environmental standards set by the fine jewelry industry.

These are the principles we live by. Tell us about yours on Twitter or Facebook!

*Color grades are based on the Gemological Institute of America’s color grading scale.

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