Our Mission

About Us

Our Mission

Charles & Colvard is driven by an ethical promise: create the world’s most brilliant gem, while leading the way for environmentally and socially responsible choices in the jewelry industry at a revolutionary value.

Our Promise

As a principled corporate citizen we focus on crafted innovation to deliver socially-responsible, accessible yet luxurious jewelry that lasts a lifetime.

We strive to remain firm in our innovative roots, make products that exceed expectations, provide a first-rate customer experience, operate with integrity and transparency and use business as a force for good.

Our Promise

We focus on
crafted innovation.

Our Principles

Innovation guides us as we enhance the beauty of our stones and reduce negative impact on the world.

That’s why the steps of our process from creating and cutting the gems to selecting the metals used in our jewelry and choosing the suppliers we  partner with meet the ethical and  environmental standards we share with our consumers.