Three Etsy Designers on Why They Choose Moissanite

Apr 30, 2015
Three Etsy Designers on Why They Choose Moissanite

Forever Brilliant® moissanite has found some of its biggest fans with independent fine jewelry designers, many of whom sell through Etsy.com. Jewelry trade publication JCK Magazine spoke with a few of these talented designers to find out what attracted them to working with moissanite.

J Hollywood Designs Moissanite Ring

Moissanite Engagement Ring – 1.66 Carat Cushion Cut Forever Brilliant®, Hand Set in Rose Gold, jhollywooddesigns on Etsy, $1,549

Pennsylvania-based jewelry designer Jen Hollywood-Showell started using Forever Brilliant® moissanite in her line, J Hollywood Designs, after seeing the stone in person – in the form of a half-carat round, to be exact. “I loved it,” she says. “It was easy to work with, and I was surprised at how brilliant it was.”

Jen Hollywood-Showell

Designer Jen Hollywood-Showell of J Hollywood Designs at work on her jewelry

Ms. Hollywood-Showell now uses Forever Brilliant® moissanite in a variety of pieces, including engagement rings and stud earrings.

It was Denver-based designer Kristin Coffin’s clients who introduced her to moissanite. “Years ago, clients asked me to source moissanite because the gem and my philosophy go hand-in-hand,” she says. Known for her rustic, nature-inspired styles, Coffin uses only recycled metals and conflict-free gemstones; she chose to work with Forever Brilliant® moissanite for its superior optical properties.

Moissanite Twig and Leaf Ring by Kristin Coffin

Forever Brilliant® Moissanite Twig & Leaf Engagement Ring, KristinCoffin on Etsy, from $1,500

“It was a no-brainer to add moissanite rings to my permanent bridal collection. In no time they became my best sellers,” says Coffin. Moissanite’s conflict-free and eco-friendly status resonated well with both Coffin’s design philosophy and the desires of her customers.

Kristin Coffin modeling her designs along with some loose moissanite stones

Stacy Kripas of Bel Viaggio Designs was attracted to Forever Brilliant® moissanite because of its affordable price point. She wanted to give her clients a “financially intelligent” choice when it came to gemstones.

Bel Viaggio Moissanite Pendant

Pendant Forever Brilliant® Moissanite 14kt White Gold and Rose Gold, 0.54 CTW, BelViaggioDesigns on Etsy, $1,220

The Maryland-based designer uses moissanite in many of her modern, eye-catching designs, including earrings, pendants, engagement rings, and wedding bands. “I always tell my customers, Make the smart decision; save money for your first home, your kids’ college fund, or take a trip,” she says. “Make memories.”

Stacy Kripas of Bel Viaggio Designs

Designer Stacy Kripas of Bel Viaggio Designs

Read the full article over at JCKonline: They’ve Got Designs on Moissanite.

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