Forever Brilliant® moissanite has found some of its biggest fans with independent fine jewelry designers, many of whom sell through Etsy.com. Jewelry trade publication JCK Magazine spoke with a few of these talented designers to find out what attracted them to working with moissanite.
Pennsylvania-based jewelry designer Jen Hollywood-Showell started using Forever Brilliant® moissanite in her line, J Hollywood Designs, after seeing the stone in person – in the form of a half-carat round, to be exact. “I loved it,” she says. “It was easy to work with, and I was surprised at how brilliant it was.”
Ms. Hollywood-Showell now uses Forever Brilliant® moissanite in a variety of pieces, including engagement rings and stud earrings.
It was Denver-based designer Kristin Coffin’s clients who introduced her to moissanite. “Years ago, clients asked me to source moissanite because the gem and my philosophy go hand-in-hand,” she says. Known for her rustic, nature-inspired styles, Coffin uses only recycled metals and conflict-free gemstones; she chose to work with Forever Brilliant® moissanite for its superior optical properties.
“It was a no-brainer to add moissanite rings to my permanent bridal collection. In no time they became my best sellers,” says Coffin. Moissanite’s conflict-free and eco-friendly status resonated well with both Coffin’s design philosophy and the desires of her customers.
Stacy Kripas of Bel Viaggio Designs was attracted to Forever Brilliant® moissanite because of its affordable price point. She wanted to give her clients a “financially intelligent” choice when it came to gemstones.
The Maryland-based designer uses moissanite in many of her modern, eye-catching designs, including earrings, pendants, engagement rings, and wedding bands. “I always tell my customers, Make the smart decision; save money for your first home, your kids’ college fund, or take a trip,” she says. “Make memories.”
Read the full article over at JCKonline: They’ve Got Designs on Moissanite.