Charles & Colvard® to Open First Brick & Mortar
in Morrisville, NC
Perhaps the only way Charles & Colvard could top the momentum they’ve created in launching four major collections this season is to debut an exquisite brick and mortar showroom for customers to be able to experience the sentiment of the brand in person.
Slated to open on Monday, October 24th, 2022 at their Morrisville, NC campus, the 2,000 square foot Signature Showroom will give customers the ability to see and feel the difference of the company’s made, not mined™ fine jewelry artistry before purchasing it.
With an incredible fusion of color and an unexpected integration of video technology built into the showroom’s backdrop – the Research Triangle-based location is designed to make an impression and immerse the consumer in the brand’s mission. Sr. Director of Sales & Merchandising, Hillary Watson explains “We wanted to create a space that allowed our customers to understand both what we believe and what we make – and to experience the full range of fine jewelry that the brand has to offer, including engagement, bridal & anniversary and our newest fashion collections.”
The showroom’s energy is an undeniably elevated experience where new launches (like their Caydia® lab grown diamond men’s bands, COUTURE Collection, pavé series, and just announced lab grown precious Color Collection) can come to life alongside classic bridal staples and their iconic Signature Collection.
With more and more couples interested in the provenance of their jewelry and alternatives to mined gemstones, the need for a space to understand and experience them in person has arrived. President and CEO Don O’Connell says “This isn’t just a place for customers to see our product firsthand. This is an opportunity to educate and share the beauty of above ground, responsibly made jewelry with everyone who is interested.”
Staffed with a team of highly trained fine jewelry experts, as well as in-house jewelers, the showroom will focus on engagement consultations and concierge services, and educating consumers on Charles & Colvard’s consciously crafted product. In the future, the new space will also be used for local business to host both private and corporate events, employee appreciation shopping, as well as a venue to celebrate local like-minded and ethically sourced brands and help showcase the talent and energy of the Triangle area.
As the original creators of moissanite, Charles and Colvard has been an industry leader in the lab grown market for nearly 30 years. They’ve since evolved their portfolio to include lab grown diamonds, a commitment to 100% recycled precious metals, and their most recent debut of lab grown precious color gemstones.
O’Connell is excited to show the world how Charles & Colvard is now innovating what he believes is the future of lab grown fine jewelry – putting their Forever One™ moissanite and Caydia® lab grown diamond artistry in curated cases, side-by-side.
The new Signature Showroom is located at 170 Southport Drive, Morrisville, NC 27560.
To learn more, visit www.charlesandcolvard.com/signatureshowroom or call 877-843-7370.
About Charles & Colvard, Ltd.
Charles & Colvard, Ltd. (Nasdaq: CTHR) believes fine jewelry can be accessible, beautiful and conscientious. Charles & Colvard is the original creator of lab grown moissanite, a rare gemstone formed from silicon carbide. The Company brings revolutionary gemstones and jewelry to market through its pinnacle Forever One™ moissanite brand and its premium Caydia® lab grown diamond brand. Consumers seek Charles & Colvard fashion, bridal and fine jewelry because of its exceptional quality, incredible value and shared beliefs in environmental and social responsibility. Charles & Colvard was founded in 1995 and is based in North Carolina’s Research Triangle Park. For more information, please visit www.charlesandcolvard.com.