The Today Show Considers Moissanite a Jewelry Industry Game Changer

Feb 14, 2017
The Today Show Considers Moissanite a Jewelry Industry Game Changer

When you buy an engagement ring, you’re looking for the perfect ring – one that not only shines brighter and delivers the greatest wow factor for your partner, but gives you the most value for your money. When The Today Show’s Jeff Rossen placed a diamond and moissanite side-by-side, most people failed to tell the difference, yet moissanite costs a fraction of what a diamond does. Read more to find out all the ways you can save big on jewelry – without sacrificing quality.

1. Quality of the Gemstone

Diamonds are white gemstones that have a sparkle and beauty that have made them a sought-after luxury jewelry item both for their beauty and their rarity. Comparatively, natural moissanite is actually more rare on earth than diamonds. So, if you’re searching for a gemstone that will stand out from the crowd, look no further than Forever One colorless moissanite. Forever One moissanite is uniquely cut in a way that emphasizes each stones natural fire and brilliance. But looks aren’t everything. Forever One moissanite is made for your everyday wear, registering at 9.25 on the MOHS hardness scale (second only to diamonds) and is rated as excellent in durability.

2. Moissanite is Eco-Friendly

Forever One moissanite is lab-grown, so there is no mining involved in the creation process. The creation and cutting of the stones is not harmful to the earth, and it is not involved in any conflict trade. Our corporate mission is to create the world’s most brilliant gem, while leading the way for environmentally and socially responsible choices in the jewelry industry at a revolutionary value. Being environmentally conscious is a pillar of our business and we are proud to say that all of our gems are eco-friendly and sustainable

3. Moissanite Costs a Fraction of What a Diamond Does

Diamonds and moissanite are both naturally occurring minerals – but one has a much higher price point than the other. Why? The diamond industry markets diamonds in a way that drives up demand, which in turns leads to higher prices. Our Forever One moissanite is an affordable luxurious gemstone that will last you a lifetime.

4. We Stand by our Product, with a Warranty to Back it Up!

Forever One moissanite is durable and tough and can withstand any daily wear and tear. Each purchase from Charles & Colvard comes with a warranty to ensure your moissanite remains as brilliant and beautiful as the day you bought it. To learn more about your warranty and how it applies to our gems and jewelry, click here.


When you are comparing moissanite vs. diamonds – there is no real comparison. Despite their beauty, diamonds fall far short of the value and sparkle of moissanite. Head over to our shop and check out some of our latest designs and newest shapes.

And if Matt Lauer and Sheinelle Jones can’t tell the difference, who will? 

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